ECOMMERCE SPRING CLEANING: 10 EASY STEPS TO FRESHEN UP YOUR SITE
By: Sandy Stark
6 min read, E-Commerce, Optometry
Easier Than You Think
We hear it all the time; despite their interest in adding an online store to their operations and all market indicators pointing to e-commerce as the most obvious direction for the industry, OD’s say their staff push back on the idea of adding any more tasks to their daily responsibilities. An online store is just too overwhelming to think about. We get it; the last couple of years have been a lot to deal with so naturally the thought of diving into e-commerce is daunting.
If your staff are resistant to change, as many people are, that’s another story altogether. We have ideas in a previous blog post that may help you get your staff to buy into change. However, if they are resistant because the concept of e-commerce feels a bit like standing at the bottom Mount Everest, then read on. You may be encouraged to find out launching your own online store is easier than you think.
First, there are several out-of-the-box solutions on the market that do the heavy lifting for you. These platforms are ready to take your business online with minimal effort on your part. We are not referring to only contact lens orders either. Why limit yourself to contact lens sales when you can have all your retail lineup at your patients’ fingertips? We are talking about lenses, frames, dry eye products, vitamins, cosmetics, accessories, sunnies, and anything else you can think of, all the while maintaining ownership of your patients’ buying journey. Sightly is just such a platform. In addition to retail sales, Sightly includes platform tools that help save you time and uses reminder notifications to secure reorders from your patients’ recurring eye care prescriptions.
When embarking on a major project, having a visual list of tasks to move through is a tried-and-true strategy to seeing the project through to completion without missing any steps. Follow this checklist to bring your online store to life! Bear in mind, this list assumes you have chosen your e-commerce provider and completed the sign-up process, whatever that may entail.
That’s it! These are the basic steps to launching your own e-commerce store. Of course, you can expand beyond these steps, with added features such as virtual try-on of frames or rebate programs. But, to start this is all you need to offer your patients the added value of 24/7 convenience combined with expertise from their trusted doctor. In turn, you will reap the benefits of increased patient loyalty and a healthier bottom line.
It might interest you to know that Sightly works with its subscribers to complete all or in-part, 7 of these 10 steps. Click here if you’d like to book a 1:1 virtual demo to learn more about our robust e-commerce solution.
Powering Your E-commerce Store for Your Practice
Sightly is YOUR e-commerce store for YOUR patients to continue purchase the products YOU sell in between their visits (contact lenses, eye-drops, eye-vitamins, frames, etc.).
Click here for more information on the Sightly Platform
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